Our story
Established in 2020, Jaesthetic is founded by Jade, built on a passion for storytelling through illustration and design. What started as a solo venture has since grown into a dynamic team, bringing together diverse talents to craft unique and engaging visuals for brands, publications,
and creative projects.
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With the support of our business development and collaborations with skilled artists, we take on projects of all scales, transforming ideas into compelling artwork tailored to each client’s vision.
At Jaesthetic, we value creativity, collaboration, and delivering work that makes a lasting impact.
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Below, you will meet the talented team members who contribute to making our projects a success.
Our approach
Every project begins with understanding your vision. We start by reviewing your brief or sketch, discussing ideas, and assessing the scope before providing a quote. Once the quote is accepted, we schedule a call to refine the concept and finalize the details before work begins.
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Throughout the process, we work closely with our clients to ensure every design aligns with their vision and requirements.
What we do
Jaesthetic specializing in visual storytelling, branding illustration, and custom artwork. Our services include:
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Children's book illustration - Visual storytelling
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Editorial illustration
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Merchandise design: Packaging & Branding, Stationery & Paper Goods, Apparel & Accessories, Home & Lifestyle Products, Children’s Products, and more
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Mascot & Character design
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Masthead design
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Custom illustrations
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Pattern design & Lettering
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Art licensing
Our clients
Jade Le
Founder - Art Manager - Lead Artist
Jade grew up in Vietnam, and now lives on the sunny island of Singapore. She specializes in children's illustration, visual storytelling, surface pattern design, and lettering, often using bold and vibrant colors to evoke joy and wonder.
Beyond creating art, she works closely with clients and collaborating artists to ensure each project maintains the highest creative standards.
Kelvin Low
Business Development
Kelvin manages client relations and project coordination at Jaesthetic, ensuring smooth communication and seamless execution. With a strong business mindset, he provides strategic guidance to support the studio’s growth while helping creative ideas come to life. He offers invaluable insights, balancing creativity with business strategy to keep projects on track and thriving.
Cotton
CEO (Cat Executive Officer)
The true boss of Jaesthetic, Cotton takes his leadership role very seriously, especially when it comes to supervising all creative work from the highest ‘vanishing points’.
His management style includes surprise inspections, tapping on shoulders for treats, and enforcing a strict work-life balance through mandatory chasing or hide-and-seek sessions.
Occasionally, he also provides ‘creative input’ by laying directly on Jade’s hand while she paints, ensuring every masterpiece gets his personal touch.
Jaesthetic artists
Collaborating artists
In addition to our core team, we collaborate with a talented group of illustrators on a project basis. This allows us to bring in the right creative expertise tailored to each project’s unique requirements. We value these collaborations and the diverse artistic styles they contribute to our work.
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If you're an illustrator interested in working with us, feel free to send your portfolio to partners@jaesthetic.art. We’d love to see your work.