The Laughing Cow Children’s Book

Publishing
Written By Jade Le .

Client: Bel Group – The Laughing Cow (SEA)

Year: 2024

Usage: Marketing campaigns

Scope: Children’s picture book

Approach: With simplified character forms, I focused on body language and facial expressions to clearly convey each scene and give the characters distinct personalities. I also studied The Laughing Cow’s packaging to keep the illustrated versions recognizable and true to the original design, while maintaining a cohesive colour palette.

Jade Le .
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