Portfolio

Hatch - Board game
Commercial Jade Le . Commercial Jade Le .

Hatch - Board game

Client: PCF Sparkletots by PAP Community Foundation - Singapore

Year: 2024

Medium: Digital. Illustrated and designed using Photoshop and Wacom

Scope: Illustration and design for game components, including cards, tokens, and intensity meters, along with masthead design, packaging, and typesetting for the game booklet.

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PCF Sparkletots Illustration
Commercial Jade Le . Commercial Jade Le .

PCF Sparkletots Illustration

Client: PCF Sparkletots by PAP Community Foundation - Singapore

Year: 2024

Medium: Digital (Photoshop, Wacom)

Scope: A series of 20 illustration sets across different themes

Audience: Preschoolers

Usage: Social media, events, marketing campaigns, educational materials, and merchandise

Approach: Developed with the brand’s visual identity in mind, using its colour palette while maintaining a balanced and engaging look.

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Loykee Chicken Rice
Commercial Jade Le . Commercial Jade Le .

Loykee Chicken Rice

Client: Loykee Best Chicken Rice - Singapore

Year: 2025

Medium: Digital (iPad & Procreate; Photoshop & Wacom)

Audience: Family and children

Usage: marketing campaign

Approach: Developed a series of brand-aligned colouring sheets based on the client’s idea, refining the layout and typography while ensuring there was enough space for drawing.

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