Following the success of her first collaboration with PCF Sparkletots by PAP Community Foundation in 2023, Jade was invited to illustrate a children’s book for their educational program, this time with a tight one-month turnaround. Based on a concept developed by the client, the story follows a young character who begins his first day of school in grey tones, symbolizing uncertainty, and gradually gains color as he starts to feel welcomed and supported in the classroom.

The project called for vibrant illustrations aligned with PCF’s brand guidelines to maintain consistency with their visual identity. Working closely with the PCF team, Jade carefully depicted classroom settings based on reference photos to create a sense of familiarity for young readers. She also paid close attention to the character’s expressions, using subtle changes to build an emotional arc from beginning to end.

Client: PCF Sparkletots by PAP Community Foundation

Published year: 2024

Published in Singapore