Projects
Coloring Page Design
Jade was commissioned by Loykee Best Chicken Rice to create a unique coloring page for their marketing campaign. The objective was to transform a basic sketch idea, which included elements drawn by the client's children, into a professional, cohesive coloring page. Her role involved designing the complete layout, choosing typography, and illustrating all the elements to ensure everything was visually cohesive while preserving the charm of the original sketches.
Feel The Air
Created for the Our Planet Week 2025 Campaign, this illustration captures the gentle, joyful feeling of floating on the wind. It shows a little girl suspended in the air, surrounded by swaying grass and glowing sunlight.
Every detail, from the flutter of her dress and hair to the movement of the leaves, was designed to evoke a soft, weightless moment. The piece serves as a beautiful reminder to viewers to slow down, breathe, and simply enjoy being present.
Be Wonder
This piece was created for the Our Planet Week 2025 Campaign, an initiative to celebrate and protect our planet.
Inspired by the lush plant life of Asia, Jade imagined a world where goji trees drip with oversized berry juice, corpse flowers bloom with mystery, and Joey Palms stretch like leafy giants. At the center of it all, a curious little explorer looks on in wonder—a reminder that there is always magic to be found just a little further.
Jade hopes this illustration sparks curiosity and encourages viewers to explore the world with a sense of wonder.
Hatch - Board game
Following the success of her first collaboration with PCF Sparkletots by PAP Community Foundation in 2023, Jade was invited to create illustrations and design the board game Hatch – An Eggventure of Emotions for their educational program. The project focuses on introducing and teaching a wide range of emotions to young children. To bring this concept to life, Jade studied both facial expressions and body language to ensure the characters conveyed each emotion clearly and effectively across different scenarios.
Beyond illustration, Jade led the entire visual development of the game, overseeing layout design, packaging, and all game components. Due to the tight timeline, Jade collaborated with additional artists on the game cards while remaining hands-on in the process. She carefully revised, adjusted colors, and refined the contributed artworks to ensure visual consistency and maintain the overall quality of the final product.
PCF Sparkletots Branding & Merchandise Illustration
Jade was commissioned by PCF Sparkletots by PAP Community Foundation to create 20 sets of illustrations for their educational program and brand assets, including social media use. The project encompassed a broad range of themes, such as character designs of children, parents, and teachers, as well as professional uniforms, vehicles, fruits, animals, and landscapes, carefully tailored to support early childhood learning.
Working within PCF Sparkletots’ brand color guidelines, Jade ensured visual consistency across all sets. She collaborated closely with the PCF team to accurately depict each element for educational use, while keeping the illustrations simple, engaging, and age-appropriate. The final artworks have been featured across their Events, Open House merchandise, website, social media platforms, MRT Station and various educational materials.
Let imagination run, because everything is possible
Jade was commissioned by a client from Singapore to illustrate a custom artwork for her daughter and children's bedding merchandise. The piece was inspired by the client’s prompt, “Let imagination run, because everything is possible.” Embracing that spirit, Jade allowed her creativity to flow freely throughout the process.
The artwork features a main character inspired by the client’s daughter, a little girl flying sky-high to touch the stars, symbolizing the limitless possibilities of imagination and the pursuit of dreams. She is lifted skyward by a whale, representing the support of parents and caregivers who uplift and dream alongside their children.
Jade used a soft, dreamy palette of pastel purples and pinks, accented with deep blue and yellow, to create a scene full of wonder and warmth.